Episode 3

Learning Disability Is A Gift

How a learning disability can be a gift. Join Joshua Maddux has he talks with Andrew Calderella this week on In The Bunker Podcast.

Our episode highlights:

  • Be a responsible business owner.

Bio: Andrew was born in Detroit, Michigan, in 1966 to parents fighting for the civil rights movement. His life is a combination of The Rocky Story, Think and Grow Rich, & The Celestine Prophecy on Steroids! He has been through so many harrowing and intense situations that those stories alone could fill volumes. He has overcome dyslexia, other learning disabilities, being legally blind in one eye, and being bullied to become a school leader, athlete and attain university degrees in Speech & Communications, Religious Studies, and Eastern Philosophy. He has lived overseas, traveled the world, is a martial artist, yogi, and what many call a health and fitness fanatic. He is a serial entrepreneur and has run a successful strategic consulting firm for over 20 years. He is the creator of The 7th Foundation, The One Show, The One Tribe, One Movement, One Party, and the bestselling author of The Way, 7 Revolutionary Steps to Living a Meaningful Life & Making a Real Difference in the World.

Andrew is an inspirational speaker, trainer, and coach who specializes in helping everyone be their best in all areas of life while making a more significant positive impact in our world. He is helping some of our world’s leading movers and shakers and will influence many more in the years to come.

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Transcript
Joshua Maddux:

Welcome back to in the bunker.

Joshua Maddux:

Every business owner has faced so many challenges and we

Joshua Maddux:

love to share those stories.

Joshua Maddux:

Today.

Joshua Maddux:

We have Andrew called on the show with us.

Joshua Maddux:

Andrew, like many of us has been faced with multiple challenges before

Joshua Maddux:

the show we were chatting and really trying to narrow down to just one.

Joshua Maddux:

And we could, so this episode's going to be a little bit different and we're going

Joshua Maddux:

to dive into a few different ones and touch on touch on a few different topics.

Joshua Maddux:

Andrew's got over 20 plus years of experience in running a business.

Joshua Maddux:

And apart from, you know, running that business, Andrew's got to best

Joshua Maddux:

his best-selling author along with other accolades that he's going

Joshua Maddux:

to dive into in just a second.

Joshua Maddux:

So let's welcome Andrew to the show.

Andrew Calderella:

Joshua, thank you so much for having me on your show and

Andrew Calderella:

thank you everybody for joining us.

Andrew Calderella:

I appreciate you being here.

Joshua Maddux:

Let's dive in and let's get to know you a little bit.

Joshua Maddux:

Who are you?

Joshua Maddux:

How'd you get here?

Joshua Maddux:

What do you do?

Andrew Calderella:

Sure.

Andrew Calderella:

Start this, they always want me to kind of start at the beginning.

Andrew Calderella:

So I'll, I'll do that.

Andrew Calderella:

And I'm saying this because obviously you get to know me, but realize

Andrew Calderella:

there's no competition between us.

Andrew Calderella:

This is more just to get to know me and we all have our challenges to overcome.

Andrew Calderella:

And I appreciate you saying my name called Darella.

Andrew Calderella:

You did it well, I appreciate that.

Andrew Calderella:

I was born in Detroit, Michigan in 19 66, 2 parents fighting

Andrew Calderella:

for the civil rights movement.

Andrew Calderella:

I was born with dyslexia, other learning disabilities and a lazy eye.

Andrew Calderella:

The lazy eye meant I was seeing 2200 vision through that.

Andrew Calderella:

They actually put a patch over my good eye to make me look out of that bad eyes.

Andrew Calderella:

So I would help strengthen it needless to say, I didn't do well in school.

Andrew Calderella:

I was bullied relentlessly called stupid every day.

Andrew Calderella:

Teachers even got into it at one teacher, ridicule me in front of the class, telling

Andrew Calderella:

me I should just quit now and leave.

Andrew Calderella:

So needlessly.

Andrew Calderella:

It was really, really difficult with some help of some special people.

Andrew Calderella:

My mom, special teacher.

Andrew Calderella:

I was able to graduate from elementary school, went on to high school, actually

Andrew Calderella:

came out of my shell, became a school leader was on track cross country.

Andrew Calderella:

Went on to college, got degrees in speech communications, theology, and philosophy

Andrew Calderella:

was on the crew, which is the rowing team.

Andrew Calderella:

And was elected programming commissioner for a little while after college.

Andrew Calderella:

I really, I got a job in Japan right after college and I.

Andrew Calderella:

Lived there for about three years, traveled around the world, start to

Andrew Calderella:

start businesses all over the place.

Andrew Calderella:

I've started businesses since I was a kid, just, you know, since I was in

Andrew Calderella:

elementary school all the way through and started consulting ACE in 1999 and

Andrew Calderella:

was hit by a car shortly thereafter had to grow this business literally

Andrew Calderella:

out of my bed, broken in, in pain.

Andrew Calderella:

All this was going on.

Andrew Calderella:

I also was on this larger mission since I was a kid to try to figure out these

Andrew Calderella:

answers to why the world is so messed up.

Andrew Calderella:

You know, how we can all be our best and fix our world.

Andrew Calderella:

After 30 years of work, I finally got my first book of three out

Andrew Calderella:

there, all written at the same time.

Andrew Calderella:

It's just the first ones out right now.

Andrew Calderella:

Just got it out.

Andrew Calderella:

And so here I am right now, I've got the book out and building a tribe.

Andrew Calderella:

I've been on all these shows.

Andrew Calderella:

We have a foundation we're starting, trying to sh share

Andrew Calderella:

this message with the world.

Andrew Calderella:

And as you may know, after you've worked on something for a long time,

Andrew Calderella:

How to explain it to everybody, to where they understand it and can get

Andrew Calderella:

to it and make it easily accessible is really quite the challenge.

Andrew Calderella:

So hopefully that gives you a little idea of where I am and who I am.

Joshua Maddux:

Yeah, that's really good.

Joshua Maddux:

And I know just in that intro alone, there.

Joshua Maddux:

You know, the half a dozen challenges, so to speak, we can dive into, I know,

Joshua Maddux:

you mentioned dyslexia and I struggled with that with myself and, going

Joshua Maddux:

through college at a college counselor that straight up said with dyslexia,

Joshua Maddux:

you will never graduate from college.

Joshua Maddux:

And it's just the aspect for me.

Joshua Maddux:

From an education standpoint of having an educator, having someone

Joshua Maddux:

and my wife is an educator and, she's an awesome, what she does.

Joshua Maddux:

And I think there are some people in the education field and some people

Joshua Maddux:

in not even just education, just counseling and mentorship and whatever

Joshua Maddux:

that is that sort of potentially stifle that growth in you'll never

Joshua Maddux:

amount to anything rather than.

Joshua Maddux:

Here's three things we can try to overcome this.

Andrew Calderella:

I would love to talk about this for a second because yeah.

Andrew Calderella:

This is really, really important.

Andrew Calderella:

And this is kind of what helped me get through this.

Andrew Calderella:

Luckily, I had a parent and people that did have knowledge, most of the

Andrew Calderella:

greatest leaders in the world that we've ever had have some type of what

Andrew Calderella:

we call learning disability, learning disabilities often come with gifts.

Andrew Calderella:

I was given great gifts.

Andrew Calderella:

I didn't realize that until I was later, but I tested out as a genius in abstract

Andrew Calderella:

thinking and these other areas I can do and see things that other people can't.

Andrew Calderella:

And just cause I can't remember strings of numbers or math problems and things like

Andrew Calderella:

that doesn't mean we're not intelligent.

Andrew Calderella:

So what I found is when you have these kids, it's to figure out how

Andrew Calderella:

you can teach them so they can learn.

Andrew Calderella:

And when I say that is really important because it's more

Andrew Calderella:

important to teach a child how they can overcome their disability than

Andrew Calderella:

to hammer in what they cannot do.

Andrew Calderella:

Right.

Andrew Calderella:

And just to give you an idea of spelling, I.

Andrew Calderella:

Could never spell, even if I knew how to spell the word, for some

Andrew Calderella:

reason, I would just do it wrong.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

It was just impossible for me to do it.

Andrew Calderella:

Right.

Andrew Calderella:

No matter how many times I did it, I mean, I could do it right three

Andrew Calderella:

times and then four times wrong.

Andrew Calderella:

So there's something going on there.

Andrew Calderella:

What was more key is to teach.

Andrew Calderella:

To recognize that this was happening and to, to how to look it up and

Andrew Calderella:

find the answers that I needed.

Andrew Calderella:

You know what I mean, how to spell the word, how to compensate

Andrew Calderella:

for these difficulties?

Andrew Calderella:

Because what you'll find is if you teach the kids how to compensate for them and

Andrew Calderella:

give them a little bit of a break on the things they can't do well, you can find

Andrew Calderella:

their gifts and then help bring those out.

Andrew Calderella:

And that will allow these children to amaze you because there's so many.

Andrew Calderella:

Artists and thinkers and out of the box, you know, people out there that can do

Andrew Calderella:

great things for us if we just help them.

Andrew Calderella:

So I think that's a, I think for educators to realize is these differences

Andrew Calderella:

in mind don't make you stupid.

Andrew Calderella:

It just means your mind works a little differently.

Andrew Calderella:

Mine works in pictures instead of remembering strings of numbers.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

My, my mind works in stories instead of this linear memorization way.

Andrew Calderella:

So it doesn't make it bad.

Andrew Calderella:

Right.

Andrew Calderella:

Just makes it different.

Andrew Calderella:

And once you're able to reach that kid, you can bring out their abilities and

Andrew Calderella:

that's more important than anything.

Andrew Calderella:

So let's not, let's not write anybody off for God's sake.

Andrew Calderella:

You never know how far people will go.

Joshua Maddux:

Yeah.

Joshua Maddux:

It's super true.

Joshua Maddux:

If you've never seen.

Joshua Maddux:

No.

Joshua Maddux:

If someone who's listening, if you've never seen what it's like for someone

Joshua Maddux:

who has dyslexia to read I would highly encourage you to go to Google and type

Joshua Maddux:

in what it's like to read with dyslexia.

Joshua Maddux:

There are websites that will show you literally, as Andrew's describing,

Joshua Maddux:

like trying to spell a word.

Joshua Maddux:

The letters will actually jump back and forth and switch places.

Joshua Maddux:

And so trying to read a paragraph with that is incredibly crazy.

Andrew Calderella:

And then if you add on top of that with these other things,

Andrew Calderella:

like, I can't remember all the words for these things, but when I was a kid, it

Andrew Calderella:

was like, everything was dyslexia, but you have the other things where it's like,

Andrew Calderella:

you can, you can see one thing and your mind will make it into something else.

Andrew Calderella:

I remember taking tests and they were like, why are you telling

Andrew Calderella:

us this is about airplanes.

Andrew Calderella:

That's what the whole story was about.

Andrew Calderella:

And I'm like, no, it was not about airplanes at all.

Andrew Calderella:

It was about, I can't remember what it was.

Andrew Calderella:

There's something else that started with an a, but for some reason,

Andrew Calderella:

as my kid, Mike was reading this, I didn't know what that word was.

Andrew Calderella:

So the whole story was about airplanes.

Andrew Calderella:

It was like, yeah, I guess you didn't really make sense.

Andrew Calderella:

You know?

Andrew Calderella:

So it is, it's a challenge, but this is, this is part of thing.

Andrew Calderella:

When I was a kid, I was also had a patch over mine.

Andrew Calderella:

So I couldn't see.

Andrew Calderella:

So I had dyslexia and these other things and everything became.

Andrew Calderella:

Kind of a nightmare out there.

Andrew Calderella:

I had nightmares of not being able to see in bullies, you know, throwing

Andrew Calderella:

me in trash cans or stripping you down or just hitting you or you

Andrew Calderella:

laughing at you and all this stuff.

Andrew Calderella:

And it became a I don't want to say like, like my own inner world was

Andrew Calderella:

my safety net and everything outside was kind of a nightmare, you know?

Andrew Calderella:

And it was as a kid, you know, when you think all bullies, you know, it's

Andrew Calderella:

no big deal, whatever it is, a big.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You, you are making somebody's life so much more difficult

Andrew Calderella:

than it already needs to be.

Andrew Calderella:

And these bullies need correcting.

Andrew Calderella:

I just want to say this.

Andrew Calderella:

I'm not that how to stop bullying is in the, in the third book,

Andrew Calderella:

I'm going to be doing video.

Andrew Calderella:

But it's about us calling out these bullies and making them apologize and

Andrew Calderella:

feeling this empathy and sympathy and regret, and that will help them grow.

Andrew Calderella:

And you can do this very easily as a child by making them, you know,

Andrew Calderella:

confront the person they're bullying, doing it in front of people and showing

Andrew Calderella:

them the feelings like this idea of treating others as you want to be

Andrew Calderella:

treated, which is one of the laws within the way of how we can fix ourselves.

Andrew Calderella:

Just that alone, treating people as equals.

Andrew Calderella:

Treating people as you want to be treated and respecting life,

Andrew Calderella:

those three principles alone could save the world, could fix most

Andrew Calderella:

of the problems in our society.

Andrew Calderella:

And we need to integrate that into our children.

Andrew Calderella:

You know, ingrain that, thinking into them like what I want

Andrew Calderella:

to be having this done to me.

Andrew Calderella:

Am I doing to others as I would want them do to me?

Andrew Calderella:

How would you feel if that was being done to you?

Andrew Calderella:

You know what I mean?

Andrew Calderella:

These are the kinds of thought processes that we need to have our children start

Andrew Calderella:

to do, because that will bring empathy is like, no, I wouldn't want to be thrown

Andrew Calderella:

into a trashcan, you know, who wants that?

Andrew Calderella:

So, I think to fix our world, this is only reason I'm here.

Andrew Calderella:

And I wrote this book and everything else is because I found something that.

Andrew Calderella:

A game-changer and I'm not just saying that I've shown this to people.

Andrew Calderella:

I would not have done this, you know, being, take me three hours

Andrew Calderella:

to write just a few sentences.

Andrew Calderella:

Sometimes they haven't make sense.

Andrew Calderella:

So this was before.

Andrew Calderella:

I found solutions to the greatest problems facing us.

Andrew Calderella:

And I've showed this to hundreds and hundreds of people

Andrew Calderella:

and everybody agrees right.

Andrew Calderella:

That this is the solution.

Andrew Calderella:

So this next step is to get this out there, to get funding so we

Andrew Calderella:

can make it a household name, information, that kind of stuff.

Andrew Calderella:

That makes sense.

Andrew Calderella:

Probably just went off there.

Joshua Maddux:

No, that's good.

Joshua Maddux:

Yeah.

Joshua Maddux:

And I think, you know, it's the aspect of having someone walk a mile in your shoes.

Joshua Maddux:

And I think that's really where with bullies with, you know, and,

Joshua Maddux:

and bullies can be in school.

Joshua Maddux:

Bullies can be, in our society or in, you know, You know, the ridiculousness of

Joshua Maddux:

fights happening at theme parks right now, because someone got too close to someone

Joshua Maddux:

or accidentally bumped their shoulder and someone threw a punch because someone

Joshua Maddux:

bumped into them barely like accidentally.

Joshua Maddux:

It's just, it's crazy.

Andrew Calderella:

Because we, as human beings, don't really know how to be.

Andrew Calderella:

We really aren't given a cohesive holistic way to deal with our emotions, our

Andrew Calderella:

physical, mental, spiritual life, our financial life, and all the, all these

Andrew Calderella:

pieces add up to make a whole human being.

Andrew Calderella:

And the problem is it's all fragmented.

Andrew Calderella:

So that guy that's throwing that punch, right?

Andrew Calderella:

He's he's buttons have been pushed to the point where he's lost

Andrew Calderella:

control, which the human conditions under which we live, force us into.

Andrew Calderella:

One of these circumstances of self control to see if you can manage yourself.

Andrew Calderella:

And this is one of the aspects that we can teach our kids.

Andrew Calderella:

Right?

Andrew Calderella:

If you teach your children's self-control aspects as children, that

Andrew Calderella:

guy wouldn't be throwing that punch.

Andrew Calderella:

He would know that he's, he's being activated and he's getting close to his

Andrew Calderella:

breaking point and he can go do some exercises mentally to calm himself down.

Andrew Calderella:

So he doesn't do those things.

Andrew Calderella:

Yeah.

Andrew Calderella:

You know, bullies do graduate and go on a lot of times a personality

Andrew Calderella:

men, if they're not raised correctly, instead of being coming protectors

Andrew Calderella:

and good people, they become these bullies and dominating and crushing.

Andrew Calderella:

And you know, they think that's the way a lot of wealthy families

Andrew Calderella:

teach their children that they are somehow special and deserving.

Andrew Calderella:

So they look down on everybody and treat people with disregard and

Andrew Calderella:

disrespect as part of their life.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

This, this is what we see throughout all of human history.

Andrew Calderella:

This idea of Kings stuffing, their houses with gold, why

Andrew Calderella:

their citizens are starving.

Andrew Calderella:

You know, this, this self-righteous kind of sickness that is infected humanity.

Andrew Calderella:

Some people call it the original sin.

Andrew Calderella:

This idea of, you know, are we good people or bad people?

Andrew Calderella:

Are we falling for the light side or dark side?

Andrew Calderella:

You know, verse vice versa, virtue right versus wrong.

Andrew Calderella:

These are the reality.

Andrew Calderella:

Right.

Andrew Calderella:

This is not some movie, right?

Andrew Calderella:

This is you acting this out every single day as a business

Andrew Calderella:

owner, we're in a business show.

Andrew Calderella:

Are you treating your employees with respect or are they able

Andrew Calderella:

to live wonderful lives because of the the work that they do?

Andrew Calderella:

You know what I mean?

Andrew Calderella:

If you have people suffering because of your work that they spend their life at,

Andrew Calderella:

you know, they're their most productive hours of their day and they can't even

Andrew Calderella:

feed their families or they're living in poverty on having to go on food stamps.

Andrew Calderella:

You're stressing out the government, not helping the society in which you

Andrew Calderella:

live businesses about solving problems.

Andrew Calderella:

Fundamentally that's it.

Andrew Calderella:

And the biggest problems that you're working to solve is not only your product,

Andrew Calderella:

but your your employees, your business, everybody in that company matters equally.

Andrew Calderella:

Otherwise the business wouldn't exist.

Andrew Calderella:

And the same thing with the environment, if you're just dumping

Andrew Calderella:

and destroying the world, you're a parasite, you know, you're not helping.

Andrew Calderella:

So you've got to solve all of these problems.

Joshua Maddux:

It's so true.

Joshua Maddux:

Yeah.

Joshua Maddux:

There's, there's so much, if you like, just with that one topic that we can, we

Joshua Maddux:

can dive into for the next four hours.

Andrew Calderella:

Exactly.

Andrew Calderella:

Let's go, man.

Andrew Calderella:

I'm up?

Joshua Maddux:

Yeah, no.

Joshua Maddux:

Yeah, but looking at some of the businesses that you started and ran and

Joshua Maddux:

talking through some of the challenges that those businesses have faced.

Joshua Maddux:

What does that look like?

Andrew Calderella:

Well, let's start as the startup because I started businesses.

Andrew Calderella:

Like I said, when I was in elementary school, just quickly tell you that when

Andrew Calderella:

I quick, funny story, I was actually buying cards off the ice cream man trucks.

Andrew Calderella:

And selling them in school.

Andrew Calderella:

And I kept taking all the kids lunch money and after weeks and weeks of

Andrew Calderella:

this, but principal calls my parents and tells me to stop because these

Andrew Calderella:

kids aren't eating lunch because I didn't give them extra money.

Andrew Calderella:

But so I've always been kind of, we did like little shows here in our

Andrew Calderella:

neighbor's yard, like a movement park and all sorts of things.

Andrew Calderella:

When I was a kid, then I started another business.

Andrew Calderella:

When I was in college, my brother stealing cars to the Naval academies that got

Andrew Calderella:

crushed by all the local dealerships and.

Andrew Calderella:

And whatnot.

Andrew Calderella:

So anyway, so I've started all these companies.

Andrew Calderella:

I've worked for so many different businesses.

Andrew Calderella:

I've helped build companies as a recruiter.

Andrew Calderella:

One of the first things let's talk about is this idea of a startup.

Andrew Calderella:

Everybody wants to have their own business, which I get.

Andrew Calderella:

There's a difference between running a business.

Andrew Calderella:

And having a cool idea or, or being a product person or

Andrew Calderella:

even a service person, right.

Andrew Calderella:

Running a business means you gotta, you gotta be into the business.

Andrew Calderella:

Meaning you've got to know every aspect of this, the financing, the marketing,

Andrew Calderella:

the, you know, the actual setup, the employee handbook, the legal aspect.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You.

Andrew Calderella:

Focused on, on doing the business telecom.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You're going to be setting up phone systems.

Andrew Calderella:

You're going to be doing.

Andrew Calderella:

And as a business owner, my advice is you have to know all of this to some

Andrew Calderella:

degree, you have to walk those shoes, understand what that people that even

Andrew Calderella:

if you hire them later to take care of it are doing otherwise, you're

Andrew Calderella:

not going to be able to manage them.

Andrew Calderella:

You're not going to even know that if you're relying on

Andrew Calderella:

business people to just tell you.

Andrew Calderella:

I'm doing this fine.

Andrew Calderella:

And you have no idea what they're really doing.

Andrew Calderella:

They're not really running a business.

Andrew Calderella:

You're hoping that all these people are going to do something for you.

Andrew Calderella:

And then if you lose that guy you know what I mean?

Andrew Calderella:

Someone's got to come in and figure out what he was doing and all that.

Andrew Calderella:

It's not going to work.

Andrew Calderella:

So as far as the startup goes, you have to understand who is the product

Andrew Calderella:

guy, who are the people that are going to be helping you run the.

Andrew Calderella:

And it may be you're the one man show.

Andrew Calderella:

So you gotta be able to, to run all of these different aspects when you're

Andrew Calderella:

starting and then kind of grow in and bring people in as you do it.

Andrew Calderella:

And just the key thing on this, on a startup.

Andrew Calderella:

The people that you're looking for this most successful artists I've

Andrew Calderella:

ever seen are the ones that have people that are fully into the thing.

Andrew Calderella:

Like they're, they're coming in and they're like, yeah, you

Andrew Calderella:

don't have this great idea about this improvement to this design.

Andrew Calderella:

And you know, this aspect of the specimen.

Andrew Calderella:

And they're all sitting there talking about that.

Andrew Calderella:

It's not the guys who are like, yeah, man, we're going to make so much money.

Andrew Calderella:

I can't wait to buy my Lamborghini.

Andrew Calderella:

Oh.

Andrew Calderella:

I went out and party last night.

Andrew Calderella:

I'm so excited.

Andrew Calderella:

You know, I want more of a share of the company.

Andrew Calderella:

I deserve it.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

It's a nightmare.

Andrew Calderella:

Okay.

Andrew Calderella:

It's going to explode.

Andrew Calderella:

Okay.

Andrew Calderella:

Because that person is never going to work.

Andrew Calderella:

They're going to be wanting to hang out on the beach.

Andrew Calderella:

You want the guys that are into the product and knows that and making the

Andrew Calderella:

business work as the primary focus and everything else comes as a, you know, as

Andrew Calderella:

a blessing on top of all your great work.

Andrew Calderella:

Does that make sense?

Joshua Maddux:

Yeah, it does.

Joshua Maddux:

Yeah.

Joshua Maddux:

And I think, you know, to add to that, the aspect of.

Joshua Maddux:

Knowing every element of the business is very much the premise behind

Joshua Maddux:

like shows like undercover boss.

Joshua Maddux:

And if the owner of a company there's there's a fast food company a burger shop.

Joshua Maddux:

And I cannot remember the name of it right now, but they start

Joshua Maddux:

doesn't matter who they hire.

Joshua Maddux:

They start them in the kitchen.

Joshua Maddux:

So they hire a new VP of marketing and corporate, and that guy gets to

Joshua Maddux:

spend a week washing dishes, and then he gets to spend a week as a fry cook

Joshua Maddux:

and then a week running the register.

Joshua Maddux:

And then he's allowed to go to corporate start his corporate job.

Joshua Maddux:

And so, but when COVID hit, guess what?

Joshua Maddux:

That company did.

Joshua Maddux:

All the executives.

Joshua Maddux:

Who was working from home when they couldn't hire employees to

Joshua Maddux:

run the drive-through, all those executives said, I'd go work two

Joshua Maddux:

days a week running a drive-thru.

Joshua Maddux:

I can cook fries.

Joshua Maddux:

I know how to do that.

Joshua Maddux:

I've been trained.

Joshua Maddux:

Exactly.

Joshua Maddux:

So now they fill the gaps because they have the training.

Joshua Maddux:

They understand that now obviously that's one specific business model, but I think

Joshua Maddux:

that's, you know, that's what you're talking about is no one in the business.

Joshua Maddux:

You can jump in.

Joshua Maddux:

When a position opens up.

Andrew Calderella:

like let's talk about on a higher level of code.

Andrew Calderella:

I deal with code a lot.

Andrew Calderella:

Want to start a business with a code?

Andrew Calderella:

I'm not a coder, but I learned all the different ideas and the idea of how

Andrew Calderella:

code works, the different languages.

Andrew Calderella:

And in theory, So that when I went in and I had conversations with the non-tech

Andrew Calderella:

people and the tech people, I could understand what the hell they were saying.

Andrew Calderella:

And this is really important because if you're building something in, let's say

Andrew Calderella:

Ruby on rails and you lose your designer.

Andrew Calderella:

And there's a very few good people in the pool that you can pull from.

Andrew Calderella:

It can really destroy your business right there, because now you're

Andrew Calderella:

sitting there trying to find new Ruby programmers and you can't because

Andrew Calderella:

they're all hired or they cost a million dollars or whatever it makes.

Andrew Calderella:

Whereas, if you coded in PHP or some other universal language, you would

Andrew Calderella:

have millions of people to choose from.

Andrew Calderella:

So what I'm saying to you is like not only you don't

Andrew Calderella:

necessarily have to be the coder.

Andrew Calderella:

Though, like I said, I did a little bit of that just to understand what

Andrew Calderella:

they're doing and then how do you.

Andrew Calderella:

I don't want to say, like, the theory is really important because

Andrew Calderella:

like, can you, ModuLite your code?

Andrew Calderella:

Can you you know, what am I say?

Andrew Calderella:

Make comments on the code because not everybody codes the same, same

Andrew Calderella:

coder can do something at two lines.

Andrew Calderella:

This guy does it in 10.

Andrew Calderella:

He puts this block down here.

Andrew Calderella:

The other one puts it up here.

Andrew Calderella:

If they don't notice, note what they're doing, if you lose that.

Andrew Calderella:

Somebody comes back in and looking at the code, it can take them literally

Andrew Calderella:

months to figure out how this is working because this other guy's mind

Andrew Calderella:

works totally different than this guy.

Andrew Calderella:

So, you know what I mean?

Andrew Calderella:

This is what I mean.

Andrew Calderella:

It's like knowing your business doesn't mean you have to know literally how to do

Andrew Calderella:

it, but you need to know how to make it work and how things kind of fit together.

Andrew Calderella:

I've seen the same thing in manufacturing, plastics business, whatever it may be.

Andrew Calderella:

If you don't understand the process.

Andrew Calderella:

That the thing needs to go through.

Andrew Calderella:

You won't know if the guy's telling you is right or wrong.

Andrew Calderella:

When they make a mistake.

Andrew Calderella:

So many businesses I've found that the employees are just fucking

Andrew Calderella:

up and they make it sound like, oh, it's some thing or whatever.

Andrew Calderella:

And they're telling the boss, I'm like, no, that is bullshit.

Andrew Calderella:

Excuse my language.

Andrew Calderella:

But you know what I mean?

Andrew Calderella:

It's like, they're just covering their ass because they don't know

Andrew Calderella:

how to run the cooling machine.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

They haven't set the settings or whatever it may be.

Andrew Calderella:

That's what I'm trying to say to you.

Andrew Calderella:

You have to understand how the flow of your business works.

Andrew Calderella:

Talk to people that aren't in your company.

Andrew Calderella:

The most beautiful thing you can do as a new business owner is

Andrew Calderella:

find people that are doing this right, and just have conversations.

Andrew Calderella:

Yeah.

Andrew Calderella:

Ask him about all the details of how they made this work.

Andrew Calderella:

You know, what are those, what are the problems like you're doing with me?

Andrew Calderella:

It's like, so whatever business it is, find a successful business,

Andrew Calderella:

find the VP, find the guy who's running the engineering.

Andrew Calderella:

Hey, can you just tell me, just answer a few questions.

Andrew Calderella:

What do you look for when you're building out this code?

Andrew Calderella:

Oh, I look for a, B, C, and D you know what I'm when I'm

Andrew Calderella:

interviewing or whatever, maybe that give you some insight.

Joshua Maddux:

We'll in that element with that.

Joshua Maddux:

if you throw out a project, a bid and you say, Hey, I want, you

Joshua Maddux:

know, this is what we want to do.

Joshua Maddux:

And you get five bids back and one's at 100,000, one's 80,000.

Joshua Maddux:

One's at 75,000 and one's at $20,000 and you're like, sweet.

Joshua Maddux:

We're going with the $20,000 one.

Joshua Maddux:

But for my company, you know, we're a digital agency and we've

Joshua Maddux:

seen projects that have gone.

Joshua Maddux:

To developers who have no idea what they're doing, who are just copying and

Joshua Maddux:

pasting random chunks of code together to string things together, to get them work.

Joshua Maddux:

And what a good developer would have done in 10 lines took this

Joshua Maddux:

developer 150 lines of code, which means massive inefficiencies.

Andrew Calderella:

You know exactly what I'm talking about.

Joshua Maddux:

And the problem is something broke

Joshua Maddux:

six months down the line and.

Joshua Maddux:

We were called in to, Hey, can you take a look to fix this?

Joshua Maddux:

And we were one of those higher bids and we told them no because

Joshua Maddux:

it's going to probably cost you three times what it would have

Joshua Maddux:

for us to do it right to fix it.

Andrew Calderella:

I've seen schools collapsed because

Andrew Calderella:

the builders didn't do that.

Andrew Calderella:

You know, they, they scrimped on whatever.

Andrew Calderella:

So branch

Joshua Maddux:

in Florida that was at the college or whatever

Andrew Calderella:

that fell over.

Andrew Calderella:

Yeah.

Andrew Calderella:

And the other building there, I mean, they, they kept seeing that it had cracks

Andrew Calderella:

and issues, but they didn't say anything.

Joshua Maddux:

Well, and I think the challenge is honestly, as a, as a

Joshua Maddux:

business owner, It's hard for you to distinguish between someone who's taking

Joshua Maddux:

advantage of your business and someone who's trying to do the right thing.

Andrew Calderella:

Let me give you some advice on that.

Andrew Calderella:

And what I found is especially when you're starting a business, you can sometimes

Andrew Calderella:

find strategic partnerships where you can share some amount of profits for success.

Andrew Calderella:

And this is important in the beginning because if you don't have the money

Andrew Calderella:

to hire somebody like yourself, right.

Andrew Calderella:

And it may be more expensive, but you know, you're the right guy.

Andrew Calderella:

What I did is I go, what if we make it.

Andrew Calderella:

Okay, I'll give you profits for, you know, 10 years.

Andrew Calderella:

We'll share profits.

Andrew Calderella:

If you believe in what I'm doing obviously you have to see everything

Andrew Calderella:

that we then share profits.

Andrew Calderella:

And I can't tell you how many times I have had developers do things for me.

Andrew Calderella:

With that payday in mind, it can be even sales.

Andrew Calderella:

It can be developers.

Andrew Calderella:

It can be all sorts of, of, I remember in the beginning of one of my ventures,

Andrew Calderella:

I was like, I can't pay a sales guy.

Andrew Calderella:

So I just said full full Yeah, full commission, but I did it over

Andrew Calderella:

like the lifetime of the client.

Andrew Calderella:

It was like, Hey man, you've given me this guy and we have them for 10 years.

Andrew Calderella:

You get paid every single month for 10 years.

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

So he had a vested interest of helping us out once in a while to

Andrew Calderella:

keep the clients and all the rest, same thing with the developers.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Hey, you helped us code this out.

Andrew Calderella:

We do a good job in this thing launches and they're obviously not have a vested

Andrew Calderella:

interest in making it work, so they're not going to slip it on the code.

Andrew Calderella:

So anyway, that's a, that's also a good way to.

Andrew Calderella:

Bootstrap your business, and then you got people that are working for the payday.

Andrew Calderella:

And again, so they're not just collecting the check right now.

Andrew Calderella:

They're there.

Andrew Calderella:

They want this to work.

Andrew Calderella:

So it'll be take that extra mile for you.

Joshua Maddux:

Yeah, absolutely.

Joshua Maddux:

Absolutely.

Joshua Maddux:

Well, that's a big thing with me is part of why I started the agency was

Joshua Maddux:

the fact that there was a handful of local companies that were.

Joshua Maddux:

Just grabbing money.

Joshua Maddux:

There was a company locally that would charge something like $2,000

Joshua Maddux:

as a website launch fee was a hidden fee in their contract.

Joshua Maddux:

That was like, oh, you paid all this money to build a website.

Joshua Maddux:

Oh, we charge you two grand a launch it like, if you want it to

Joshua Maddux:

actually put it live, it's $2,000.

Andrew Calderella:

Oh, I know people that have in their

Andrew Calderella:

contracts where you don't own any.

Andrew Calderella:

Like they, they own it all and you're licensing it.

Andrew Calderella:

And if they get to use it forever, they want, I mean, it's just crazy,

Andrew Calderella:

all the, all this stuff out there.

Andrew Calderella:

And this is what I mean about corruption and about businesses

Andrew Calderella:

being out there to solve problems.

Andrew Calderella:

If you are out solely to make money, you should not be in business in

Andrew Calderella:

my opinion, because you're doing it for the wrong reasons, right?

Andrew Calderella:

If you want to help this business become a better business.

Andrew Calderella:

Then that's a whole other deal.

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

If you, if you're just, I know so many business owners are so many people,

Andrew Calderella:

a wealthy people, especially that are into making more and more money.

Andrew Calderella:

And I, and when I talk to them, I go, is this bringing you happiness?

Andrew Calderella:

And they're like, well, I have to work more at a higher, more, I'm

Andrew Calderella:

grinding more on, you know, I'm getting more out of my business.

Andrew Calderella:

And I talked to him.

Andrew Calderella:

Yeah.

Andrew Calderella:

So you moved your.

Andrew Calderella:

Business off shore.

Andrew Calderella:

Now you're paying people, sub life wages and dumping stuff in rivers.

Andrew Calderella:

And you now bought another house.

Andrew Calderella:

You already have 12 and you stuffed it with all this stuff.

Andrew Calderella:

How is that helping the world?

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

I mean, how is this helping anybody?

Andrew Calderella:

You know, some people get mad at me when I say these things, but this is the idea.

Andrew Calderella:

This is where people get lost.

Andrew Calderella:

And the idea of success is not well powered.

Andrew Calderella:

Right.

Andrew Calderella:

Those are temptations and roles and things that happen to you in

Andrew Calderella:

your life that you have to manage.

Andrew Calderella:

Otherwise it can corrupt you.

Andrew Calderella:

They always say that, right?

Andrew Calderella:

If a absolute power corrupts, absolutely well power and fame, and

Andrew Calderella:

sometimes intelligence and beauty can corrupt you and make you think.

Andrew Calderella:

Somehow superior and deserving and all those lowly people need

Andrew Calderella:

to be living horrible lives because that's what they deserve.

Andrew Calderella:

No, nobody deserves that.

Andrew Calderella:

If you were in their shoes, you would not feel that way.

Andrew Calderella:

Right.

Andrew Calderella:

It's not right for you and your kids.

Andrew Calderella:

It's not right for anybody in their kids.

Andrew Calderella:

So the whole idea here is for the halves to not become indolent, to sit

Andrew Calderella:

around and think, oh, I made it now I can just cop out of life and stuff.

Andrew Calderella:

My house with gold.

Andrew Calderella:

It's like, no.

Andrew Calderella:

Now that you're in the position of power and ability to affect

Andrew Calderella:

people's lives, you need to take responsibility and do the right thing.

Andrew Calderella:

Right?

Andrew Calderella:

So if you're, if you're paying people responsibly so they can take care of their

Andrew Calderella:

family, send them to school, buy healthy food, get educated, you know what I mean?

Andrew Calderella:

You're adding to the society.

Andrew Calderella:

So hopefully

Joshua Maddux:

that makes sense.

Joshua Maddux:

Yeah, it does.

Joshua Maddux:

Yeah, it's, it's crazy.

Joshua Maddux:

And, and businesses, like you said, if you're in business to just make

Joshua Maddux:

money and not help people making money as a by-product of doing a

Joshua Maddux:

good job and helping people succeed.

Andrew Calderella:

And that's like, that's in my book right here.

Andrew Calderella:

Profits are the six market of your success of doing the good job.

Joshua Maddux:

Right.

Joshua Maddux:

That's something for me.

Joshua Maddux:

I have had salespeople in the past and for us it's mission before

Joshua Maddux:

commission, like if you're selling a project just to make a commission,

Joshua Maddux:

then no, like you're not getting that.

Joshua Maddux:

And we'll both void the contract.

Joshua Maddux:

We'll turn the client down.

Joshua Maddux:

Like, I don't want projects that we don't believe in that we don't.

Joshua Maddux:

No, without a shadow of a doubt that we will make that client more successful

Joshua Maddux:

by completing it, because at the end of the day for us, most of our

Joshua Maddux:

business is referral based, based upon the aspect of we've got clients that

Joshua Maddux:

we've doubled, tripled, quadrupled their business, and we've got landing

Joshua Maddux:

pages and campaigns that we've done.

Joshua Maddux:

We get a 40% conversion rate on a landing page from a cold ad.

Joshua Maddux:

And so it's like, that's the type of stuff that we want for our clients to get.

Joshua Maddux:

And if we're just looking to make a buck, then we're going to have a

Joshua Maddux:

bunch of really bad Yelp reviews, really bad Google reviews, and

Joshua Maddux:

we're not going to get new business.

Joshua Maddux:

Which means our runway of being in business is going to become very

Joshua Maddux:

short and it's going to be very hard to get new business, which means.

Joshua Maddux:

We're going to want to do everything in our power to keep that business,

Joshua Maddux:

which means we're going to become slimy and do things like we own all

Joshua Maddux:

your digital assets or we own all your intellectual property or that

Joshua Maddux:

stupid junk that other companies do.

Joshua Maddux:

And that's why those companies do that because they've realized that

Joshua Maddux:

their customer service and their sales team is selling the wrong thing.

Andrew Calderella:

Well, I think there's a lot of desperation in the world.

Andrew Calderella:

So there's a lot of people that have started businesses out of desperation.

Andrew Calderella:

So it's not, and they do need the money to live.

Andrew Calderella:

They w they would probably be, be happy working for a business, but

Andrew Calderella:

because of the way our society is structured, it's not designed to help

Andrew Calderella:

the have nots become halves know.

Andrew Calderella:

It's like if you live in a poor place in this world the

Andrew Calderella:

odds of you staying poor are.

Andrew Calderella:

You know what I mean in America, it's a little bit better, but at the same time,

Andrew Calderella:

if you don't have the right education, the right environment, the right nutrients,

Andrew Calderella:

just to feed your body correctly.

Andrew Calderella:

So your mind grows and your body grows.

Andrew Calderella:

You're never going to be as intelligent and as fit and healthy as you could

Andrew Calderella:

be as if you had those things.

Andrew Calderella:

So.

Andrew Calderella:

Our super rich, the idea of capitalism is wonderful, but it's

Andrew Calderella:

when it becomes corrupted as we want, it becomes a detriment, right?

Andrew Calderella:

It's like the idea of competition.

Andrew Calderella:

Right?

Andrew Calderella:

You can think about it like a race.

Andrew Calderella:

If you go to a competition there's rules, right?

Andrew Calderella:

You go there.

Andrew Calderella:

You can't poison the people.

Andrew Calderella:

You're not on steroids.

Andrew Calderella:

You're not tripping people in the race.

Andrew Calderella:

I mean, there's whole bunch of rules before and after you got

Andrew Calderella:

to follow, but there's people that are, will cheat, right?

Andrew Calderella:

They'll, they'll call the team before the night, you know, and make them tired.

Andrew Calderella:

So their poison, their food, they, you know what I mean?

Andrew Calderella:

They'll do something to make themselves when they'll cheat.

Andrew Calderella:

And this idea of competition taken too far is like winning at all costs.

Andrew Calderella:

And that's what the, the idea of capitalism taken too far is like, I

Andrew Calderella:

have to go after every single dollar.

Andrew Calderella:

And if you start then taking away from people, so they can't live nice

Andrew Calderella:

lives, you're destroying the planet.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You're, you're creating misinformation to stop people from

Andrew Calderella:

understanding your destruction.

Andrew Calderella:

You're on the dark side, you've literally are participating in evil.

Andrew Calderella:

And a lot of people think, but I'm doing good, man.

Andrew Calderella:

I'm hiring all these people.

Andrew Calderella:

They should be thankful.

Andrew Calderella:

They're thankful they have jobs.

Andrew Calderella:

Yes.

Andrew Calderella:

But they're also living horrible lives because you're not paying them enough.

Andrew Calderella:

You know, any employee that's working for a multi-billion dollar

Andrew Calderella:

corporation like Walmart or Amazon, it has to be on food stamps.

Andrew Calderella:

It can't send their kids to college and can't take a vacation.

Andrew Calderella:

I mean, they're sick.

Andrew Calderella:

They lose their job.

Andrew Calderella:

This is ridiculous.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

If you're it that is literally you're stealing money from your employees.

Andrew Calderella:

I mean, Walmart is the walls.

Andrew Calderella:

They, they opened up a multi-billion dollar museum.

Andrew Calderella:

They stuffing it with art instead of paying their employees

Andrew Calderella:

enough to live a decent life.

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

It's like a, you go back in history, you see this corruption of people all

Andrew Calderella:

the way through any Andrew Carnegie and The other mobiles in the 19th

Andrew Calderella:

century, I was like, Hey, just grab people, destroy the world as quickly as

Andrew Calderella:

possible until the government went in.

Andrew Calderella:

Like, okay, look, you literally have to stop.

Andrew Calderella:

Right.

Andrew Calderella:

I mean, we can't, you can't be having people's arms ripped off every single

Andrew Calderella:

day and throwing them out in the street.

Andrew Calderella:

I mean, that's not okay.

Andrew Calderella:

So anyway, I just go off on this.

Andrew Calderella:

I mean, this is the biggest problem in the world, right?

Andrew Calderella:

We repeat, we do not treat people like we want to be treated and

Andrew Calderella:

as equals, we do not treat people with respect or this world.

Andrew Calderella:

And if we just did those two things, it would solve most of the problems in all

Andrew Calderella:

of our worlds, because he wouldn't need as much government because people are getting

Andrew Calderella:

paid and they can buy their own stuff.

Andrew Calderella:

Right.

Andrew Calderella:

If you give a good education, you give away out of these hell holes

Andrew Calderella:

that people are living in and create a better world, rip down those

Andrew Calderella:

places and build something nice.

Andrew Calderella:

You know, I mean, you can have the money.

Andrew Calderella:

We have all the power and wealth.

Andrew Calderella:

Nobody wants all this horrible stuff.

Andrew Calderella:

There's not one person I've ever talked to that wants pollution and did

Andrew Calderella:

functional government harmful businesses.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Everybody wants the same stuff.

Andrew Calderella:

The only thing that's stopping us are a very few wealthy people

Andrew Calderella:

that are empowered, that you not understand the basic principles

Andrew Calderella:

that I cover within the way.

Andrew Calderella:

And neither does most of humanity.

Andrew Calderella:

This is new.

Andrew Calderella:

So, you know, my whole thing is like, we're going to.

Andrew Calderella:

We just get on the same page when it comes to some of these foundations

Andrew Calderella:

of life, joined together within a few organizations to peacefully

Andrew Calderella:

force, positive change in the world.

Andrew Calderella:

We could do all of this in a few years.

Andrew Calderella:

It wouldn't even take that much with all the people.

Andrew Calderella:

We have few dollars from a billion people goes a long way.

Andrew Calderella:

Yeah, it

Joshua Maddux:

does.

Joshua Maddux:

I saw, I saw a quote the other day that was talking about, you

Joshua Maddux:

know, there's a difference between.

Joshua Maddux:

Large corporations that have CEO's that make just ridiculous amounts of money.

Joshua Maddux:

And you know, I I've seen these, these elements of like, oh, this,

Joshua Maddux:

you know, CEO should give up half their salary and pay it to employees.

Joshua Maddux:

And although I agree with that, I also think we also need to look at

Joshua Maddux:

those numbers because the one that I saw was, you know, oh, the CEO of

Joshua Maddux:

Starbucks makes $15 million a year.

Joshua Maddux:

He needs to, you know, take some of that and give it back to,

Joshua Maddux:

you know, some of the employees.

Joshua Maddux:

And if he gave his whole entire salary, he just took the whole

Joshua Maddux:

thing and just turned it around and gave it to all 350,000 employees.

Joshua Maddux:

It's not even close to enough.

Joshua Maddux:

They get 40 bucks.

Joshua Maddux:

Yeah, on an hour, not a day, not a month, $40 a year.

Joshua Maddux:

And so it's like, to

Andrew Calderella:

me, it's not about that.

Andrew Calderella:

If you look at Starbucks and a lot of these other companies, it's the

Andrew Calderella:

profit, the total profit that you make, forget the salaries for a second.

Andrew Calderella:

If you look at profit is money extra.

Andrew Calderella:

After you have paid your employees after you've played all your

Andrew Calderella:

expenses and all this stuff, right?

Andrew Calderella:

So what you're claiming is profit is not profit.

Andrew Calderella:

It is.

Andrew Calderella:

Taken from your employees lives, right?

Andrew Calderella:

It's taken from you using this harmful plastic product and instead of a natural

Andrew Calderella:

wine or dumping in the river, instead of, you know, whatever it may be.

Andrew Calderella:

So you have to look at the profit first and say, is that real?

Andrew Calderella:

Is it legit?

Andrew Calderella:

Or is it exploitative profits?

Andrew Calderella:

Right.

Andrew Calderella:

Oh, we're cutting down rainforests and dumping in the river and

Andrew Calderella:

paying our people 30 cents a week.

Andrew Calderella:

In India, you know, and they're living in hell, you know what I'm saying?

Andrew Calderella:

It's like, and we made a hundred billion dollars in profit.

Andrew Calderella:

It's like, no, you rape the world and destroy these people's lives

Andrew Calderella:

and are saying that that's profit.

Andrew Calderella:

That is not profit.

Andrew Calderella:

You're a liar.

Andrew Calderella:

You're a destructive business.

Andrew Calderella:

And you're claiming like, Right.

Andrew Calderella:

This is we, we, as a consciousness, as a humanity, as a, as a species have

Andrew Calderella:

got to just wake up and embrace some of these higher values that we all want,

Andrew Calderella:

who wants a world of poison death.

Joshua Maddux:

Well, and that's where, and that's where you get business owners.

Joshua Maddux:

Like the guy, the K-cup, the little reuse or the, those single use coffee cup

Joshua Maddux:

Keurig that everybody has on the counter.

Joshua Maddux:

Now, the guy who invented that invented it with the aspect of.

Joshua Maddux:

Each homo, like having it in the home, but using one or two, like using one or two a

Joshua Maddux:

week, the problem is the average household will do 20 or 30 of those in a given week.

Joshua Maddux:

And he sold the company.

Joshua Maddux:

And has spent literally his earnings from selling the company, suing the company to

Joshua Maddux:

make them make one that's biodegradable and will be recyclable because he's

Joshua Maddux:

realized how terrible his invention.

Andrew Calderella:

Then you bring it a point.

Andrew Calderella:

You get me so motivated here.

Andrew Calderella:

Cause it makes me so mad.

Andrew Calderella:

It's like as a business owner, especially if they, if you have a

Andrew Calderella:

product that's going to be mass consumed.

Andrew Calderella:

One of the keys that we have to stop using is, is Petro plastics, right?

Andrew Calderella:

There are other plastic alternatives.

Andrew Calderella:

And if it's a single use product, that's going to degrade, meaning it's.

Andrew Calderella:

It has an expiration date on it.

Andrew Calderella:

It's really easy to use these other plastic sources that are made

Andrew Calderella:

out of corn or soy or plant-based or whatever it is, because your

Andrew Calderella:

thing is going to go bad anyways.

Andrew Calderella:

Right.

Andrew Calderella:

So this thing's going to degrade and if they just took the whole thing and threw

Andrew Calderella:

it in the trash, the whole thing, which is the grade instead of this plastic

Andrew Calderella:

nightmare, nightmare we're created.

Andrew Calderella:

And it's, it's not okay.

Andrew Calderella:

You know, these, these plastic industries, if you work for one and

Andrew Calderella:

you're like, yeah, but I have a job.

Andrew Calderella:

They pay me really well.

Andrew Calderella:

But that, that plastic industry could easily because of the amount of

Andrew Calderella:

power contracts and everything else.

Andrew Calderella:

They have star to switch over to these other types of things, you

Andrew Calderella:

know, it's like, When, when cars came into play, it was like the, the buggy

Andrew Calderella:

makers, you know, all the course, people, they were pissed off at be

Andrew Calderella:

like, no, get rid of the automobile.

Andrew Calderella:

It's like, come on people.

Andrew Calderella:

We need to upgrade our society.

Andrew Calderella:

If you're doing something that is harmful, we can, this is our planet.

Andrew Calderella:

Okay.

Andrew Calderella:

We only have one of them.

Andrew Calderella:

You think we can't affect it?

Andrew Calderella:

You're you're living in the stone age.

Andrew Calderella:

We literally are affecting our planet and trees.

Andrew Calderella:

Billions trillions and trillions, the trees that we have cut down

Andrew Calderella:

over the last couple thousand years that we have not replaced.

Andrew Calderella:

That is half the problem.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

We need, we need carbon sinks.

Andrew Calderella:

We need to live in a world that is thriving and healthy.

Andrew Calderella:

If we're going to be thriving and healthy, it's not that hard.

Andrew Calderella:

I mean, seriously, this world is so amazing.

Andrew Calderella:

You plant something in the ground, give it a little water and sun it'll grow.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You don't have to do anything.

Andrew Calderella:

So it'll, I mean, this world will clean our water, grow our food.

Andrew Calderella:

We'll do everything we need if we just work with it.

Andrew Calderella:

So my thing is right now, and again, it's all covered in the book and how you

Andrew Calderella:

can make a true business is what I call.

Andrew Calderella:

And have our governments work for us and not against us.

Andrew Calderella:

And again, it's a lot of it.

Andrew Calderella:

It's about making ourselves better people.

Andrew Calderella:

So we crowd out the bad with the good, you not going to throw shade and mud

Andrew Calderella:

on people and yell at people and beat up people to create a better world.

Andrew Calderella:

Right.

Andrew Calderella:

You're not, it's, it's the opposite of those things that are gonna get

Andrew Calderella:

us there and just quickly cause it always comes down to this.

Andrew Calderella:

It's like, yeah, but those people are so bad and I hate them.

Andrew Calderella:

If you're full of hatred.

Andrew Calderella:

Perpetuating the problem, right?

Andrew Calderella:

Violence leads to violence.

Andrew Calderella:

Hatred leads to hatred.

Andrew Calderella:

The only way we're going to get there is if you can find a way to forgive.

Andrew Calderella:

And the only way I've seen it is to feel sorry for people, right?

Andrew Calderella:

Take a trial to anybody you hate and make them a baby.

Andrew Calderella:

And just think about the life they lived to get into that

Andrew Calderella:

horrible place that they are.

Andrew Calderella:

And if you've listened to and you learn what these people's lives

Andrew Calderella:

are like, sometimes you can feel.

Andrew Calderella:

It's like, wow.

Andrew Calderella:

It was abuse and all these horrible things happened to them.

Andrew Calderella:

And through sorry for feeling sorry, and pity, you can feel forgiveness

Andrew Calderella:

and you can find a way that you might want to reach out and help these

Andrew Calderella:

people instead of hurt these people.

Andrew Calderella:

And that's how we can fix our world.

Andrew Calderella:

It's like, like I said, with business, it's about helping people.

Andrew Calderella:

It's about solving problems and if you're solving the people's problems

Andrew Calderella:

in your business, like even just doing small things, you're like, yeah, you

Andrew Calderella:

can wash your laundry here in the back.

Andrew Calderella:

You know, we'll do these kinds of services during the afternoon here.

Andrew Calderella:

So you guys can, you know, get your lives, all taken care of while you're

Andrew Calderella:

at work, just wouldn't go home.

Andrew Calderella:

You can actually relax and spend time with your kids.

Andrew Calderella:

Instead of riding, running around like crazy, I have to do all these errands.

Andrew Calderella:

I have to go on my luck.

Andrew Calderella:

I have to do, you know, now I got to go back to work and

Andrew Calderella:

it's like people, I hate that.

Andrew Calderella:

So these people are spending their majority of their best hours of

Andrew Calderella:

their life all day working for you.

Andrew Calderella:

What do you owe these people?

Andrew Calderella:

I mean, these people need a life.

Andrew Calderella:

I mean, you, you owe them everything, right.

Andrew Calderella:

If you're a multi-billionaire sitting there going, yeah, I made all this money.

Andrew Calderella:

You made it off of these people.

Andrew Calderella:

So.

Andrew Calderella:

Give back.

Andrew Calderella:

I mean, you could even do super bonuses.

Andrew Calderella:

You could go back and find every employee that's ever worked for you after you

Andrew Calderella:

made it and go, here's a million dollars.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Or whatever.

Andrew Calderella:

I mean, y'all get unlimited trips to Disneyland, whatever.

Andrew Calderella:

I mean, you could do so many wonderful things for people, send all their

Andrew Calderella:

kids to college that would help out this world instead of just hoarding

Andrew Calderella:

more and more money, you know?

Joshua Maddux:

Yeah.

Joshua Maddux:

Yeah, it's really good.

Joshua Maddux:

I really, oh man.

Joshua Maddux:

There's, there's so much good that we've just talked through and so much there

Joshua Maddux:

that we could still just, you know, have a conversation on and we could.

Joshua Maddux:

But I think really, you know, the element that you sort of ended there with

Joshua Maddux:

was, you know, the aspect of thinking.

Joshua Maddux:

The people who have helped you make it, you know, as you're, as you're

Joshua Maddux:

growing, you know, making sure, you know, and I don't care if you're making

Joshua Maddux:

a billion dollars a year or, you know, $50,000 a year, you know, there's a.

Joshua Maddux:

Percentage base that you can, you know, send the thank you gift.

Joshua Maddux:

You know, whether that's a card and a Starbucks gift card, or, you

Joshua Maddux:

know, something to someone yeah.

Joshua Maddux:

Phone call.

Joshua Maddux:

I mean, it doesn't have to be something that is a massive, you know, dollar amount

Joshua Maddux:

that, you know, you have to do, but it's the element of, you know, we've got we've

Joshua Maddux:

got a client actually a few years ago.

Joshua Maddux:

They were insanely busy right around Thanksgiving.

Joshua Maddux:

And the owner of the company and a company meeting on Monday morning, said who's

Joshua Maddux:

done their Thanksgiving meal shopping.

Joshua Maddux:

And like one person in the room was like, yeah, I, I bought my Turkey and stuff.

Joshua Maddux:

And so he goes, okay.

Joshua Maddux:

He goes, get me your grocery list this week.

Joshua Maddux:

And he goes, and we will shop and deliver the food for you.

Joshua Maddux:

And the only.

Joshua Maddux:

And his wife did their grocery shopping and delivered it so awesome.

Joshua Maddux:

And you know, yeah, that probably costs, you know, 50 bucks to 80

Joshua Maddux:

bucks, a bird, you know, per employee.

Joshua Maddux:

And when you're grocery shopping for a dozen people all at once, you know,

Joshua Maddux:

it's not that exponential amount of time, but it's one of those things that

Joshua Maddux:

they didn't have to worry about it.

Joshua Maddux:

And it made it so much.

Andrew Calderella:

And it's appreciation.

Andrew Calderella:

It's those little things they add up.

Andrew Calderella:

Okay.

Andrew Calderella:

It's like, if you look at what you're doing for your life and you talk

Andrew Calderella:

to people, they want to be happy.

Andrew Calderella:

That's like at the top of everybody's list is to have happiness.

Andrew Calderella:

And that means to not be desperate, to not be worried, not be overworked,

Andrew Calderella:

to not be, you know, just run ragged.

Andrew Calderella:

Right.

Andrew Calderella:

And if you, as a business owner need to really structure your business

Andrew Calderella:

so that it is like, For everybody.

Andrew Calderella:

Yeah.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Not just for you living in your Highlife but for every single employee

Andrew Calderella:

that works for you feels valued and appreciated and has that aspect

Andrew Calderella:

to be able to build themselves and their family a nice, wonderful life.

Andrew Calderella:

I can't tell you how many people I've talked to that work full

Andrew Calderella:

time that are poor in the mail.

Andrew Calderella:

Like you're working 40, 60 hours a week and you literally cannot afford

Andrew Calderella:

healthy food for your four kids.

Andrew Calderella:

You can't, there's no way you can afford a vacation there.

Andrew Calderella:

They won't even give you time off for vacation.

Andrew Calderella:

And even if you could, you couldn't go anywhere because you have no money.

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

I mean, this is like wrong.

Andrew Calderella:

I mean, it's rape.

Andrew Calderella:

I mean, it's like if you're a business owner and you're thinking that.

Andrew Calderella:

That you want to help the world.

Andrew Calderella:

The biggest thing you can do is to, like you were saying with the, with the

Andrew Calderella:

craving thing, you know what I mean?

Andrew Calderella:

Make your product responsibly, low energy recyclable work with the earth.

Andrew Calderella:

Treat your.

Andrew Calderella:

Employees and everybody with respect, help your clients solve their problems.

Andrew Calderella:

You're going to be successful.

Andrew Calderella:

Even if you're making even every single year as a business owner, right.

Andrew Calderella:

You can feel more pride than the guy that like his own McDonald's or whatever, a

Andrew Calderella:

Walmart or Amazon, because they're raping their employees and stealing from them

Andrew Calderella:

and destroying the world while they're sitting around flying on spaceships.

Andrew Calderella:

It makes no, it's not.

Andrew Calderella:

Like you are literally fall into the dark side and you have no clue.

Andrew Calderella:

You think you're such a good person and yes, you've, you've created something

Andrew Calderella:

that's big and mammoth, but it is a destructive force in the world.

Andrew Calderella:

It's like, you know what I mean?

Andrew Calderella:

There's no need for it.

Andrew Calderella:

And people say, oh, if we raised the prices or if we pay people,

Andrew Calderella:

won't have to raise the prices.

Andrew Calderella:

No, you don't because your profits are the raping.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Okay.

Andrew Calderella:

I'm sorry.

Andrew Calderella:

I shouldn't be using that word, but the profits are too big.

Andrew Calderella:

You're you're taking too much from.

Andrew Calderella:

And from the world, those are expenses that you're claiming is profits.

Andrew Calderella:

And that's the problem.

Andrew Calderella:

So you don't need to charge more.

Andrew Calderella:

You can say making a billion, you can make 700 million.

Joshua Maddux:

Yeah, yeah.

Joshua Maddux:

Yeah.

Joshua Maddux:

I think adjusting, adjusting that a little bit is always

Joshua Maddux:

a good thing, but it's crazy.

Joshua Maddux:

It's going to take some shifts, you know, I think from.

Joshua Maddux:

No

Andrew Calderella:

just talk about this in the book.

Andrew Calderella:

It's not only that it's also the public company.

Andrew Calderella:

I've talked about this in the book.

Andrew Calderella:

We rate our public companies on growth and you know, profits

Andrew Calderella:

growing every single quarter.

Andrew Calderella:

You know, I mean, if you're not growing, you're a failing business.

Andrew Calderella:

So when you talk to these guys, they're like behind a rock and a hard place.

Andrew Calderella:

Cause they're like, look, man, I have to find more.

Andrew Calderella:

Period.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

It's like our I'm outta here and our businesses getting bad marks.

Andrew Calderella:

It doesn't matter if they have 80% of the market share.

Andrew Calderella:

They just came out with a product that two months ago that's killing it.

Andrew Calderella:

You know, you're that you had a bad month, you're going down.

Andrew Calderella:

That's got to change.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

How do we rate our public companies?

Andrew Calderella:

And what we determine as a success has got to change.

Andrew Calderella:

Otherwise, all the public companies can never change because it's like,

Andrew Calderella:

they're like, well, if we invest, we're taking away from our profits and

Andrew Calderella:

then everybody's going to freak out.

Andrew Calderella:

Right.

Andrew Calderella:

So like a petrol companies, like I want to take half our profits and put

Andrew Calderella:

it into non Petro plastics and develop that and really get it out there.

Andrew Calderella:

They're like, oh, we can't do that because then it will show us making less money.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

God forbid I mean, just look at inflation right now that we're

Andrew Calderella:

having, it's a big scam, right?

Andrew Calderella:

Half the businesses that are doing this are only doing it because they can have a

Andrew Calderella:

more overseas or just shipping companies.

Andrew Calderella:

They're like, Hey, you guys want to ship more?

Andrew Calderella:

Huh?

Andrew Calderella:

Well guess what?

Andrew Calderella:

Our rates just went up.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Like have a nice day.

Andrew Calderella:

They don't need to do it.

Andrew Calderella:

They have the ships, they have the people ready to go.

Andrew Calderella:

They can hire more under the current plan, but no, they raised their prices.

Andrew Calderella:

The same thing all the way down the line inflation is based on

Andrew Calderella:

the idea of corrupt capitalism.

Andrew Calderella:

Sometimes, you know?

Andrew Calderella:

Yes, you can charge more, but it doesn't mean you should.

Andrew Calderella:

It doesn't mean it's right.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You can charge a hundred dollars a gallon for water in a, in a place that has none.

Andrew Calderella:

Is that right?

Andrew Calderella:

Is that.

Andrew Calderella:

Is that cool?

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Do you want to be killed for doing that?

Andrew Calderella:

You know what I'm saying?

Andrew Calderella:

I mean, this is, this is like the society we live in.

Andrew Calderella:

There's certain levels of money that is okay.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

You don't have to make endless amounts of profit off of every moment of everything.

Andrew Calderella:

Education, prison systems, food systems.

Andrew Calderella:

I mean, there's a certain things that, that are.

Andrew Calderella:

Good to have money into, you know what I mean?

Andrew Calderella:

Like if you have a prison system that's based on profits, what do you need?

Andrew Calderella:

Need more prisons, prisoners.

Andrew Calderella:

So are you in the prisons helping these people not come back to prison and

Andrew Calderella:

reforming them, or you making sure that they really get messed up in prison?

Andrew Calderella:

So when they get out, they have no hope.

Andrew Calderella:

Well, and I

Joshua Maddux:

think, I think as a lot of people have shifted recently

Joshua Maddux:

over the past few years to more of.

Joshua Maddux:

Remote workforce and people are realizing what they value that they value the

Joshua Maddux:

ability to be closer to their family.

Joshua Maddux:

They value the ability to have time off.

Joshua Maddux:

They value the ability to not have a two hour, three hour commute every day.

Joshua Maddux:

And I feel like more and more companies are going to start to have to answer

Joshua Maddux:

to that and start to have to provide.

Joshua Maddux:

Maybe it's not someone making 20%, 30% more.

Joshua Maddux:

Maybe it's someone who's.

Joshua Maddux:

Not driving, you know, two hours to work every day.

Andrew Calderella:

Well, there's a lot of ways to help people out in their lives.

Andrew Calderella:

And I think that this, this is why this has happened right now.

Andrew Calderella:

Okay.

Andrew Calderella:

All my friends already keep telling me, this is why you showed up right now.

Andrew Calderella:

You have no, you know, a little bit about my life, but I've been delayed

Andrew Calderella:

a lot, has been attacked by dogs.

Andrew Calderella:

Almost lost my leg car accidents.

Andrew Calderella:

I couldn't walk, you know, a lot of delays just to get this information here, but.

Andrew Calderella:

You know, human race, just as beings as a sentience life form, we need to be

Andrew Calderella:

a shaken to awake and burned, to learn sometimes like you have to touch the

Andrew Calderella:

stove and the fire to know what's hot.

Andrew Calderella:

So throughout all these thousands of years that we've been developing,

Andrew Calderella:

we've learned a lot, and there's a lot of people that are awake right now.

Andrew Calderella:

And we're more connected right now than we've ever been in all of humanity.

Andrew Calderella:

Like we know what is right.

Andrew Calderella:

And what is wrong.

Andrew Calderella:

We can see the wrongness in our society and globally we can connect

Andrew Calderella:

literally, like if I could somehow get out through this bubble we could

Andrew Calderella:

connect a billion people, like nothing.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Like literally on my Facebook group right now, I could have a billion.

Andrew Calderella:

Yeah, let me just think about the power that we have that we've never

Andrew Calderella:

had in all of human history before you always had to answer to the man.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

It was always the super rich mogul dude that was going to print the story or not.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

It was like you, there was no way for you and I to have a conversation

Andrew Calderella:

and to get information out in the world other than there is now.

Andrew Calderella:

So.

Andrew Calderella:

I believe that this whole thing has happened so that we, as a human race can

Andrew Calderella:

kind of just take a step up because if we don't, we're going to be destroyed.

Andrew Calderella:

I don't know if you see what's going on in the world, but it's like, it's

Andrew Calderella:

not like the Alexander the great times where people going around

Andrew Calderella:

with swords, you know what I mean?

Andrew Calderella:

It's like, yeah, you're going to cause some devastation and stuff, but it's

Andrew Calderella:

not like today where it's like, you feel you push a few buttons to release

Andrew Calderella:

a few bugs and everybody's dead.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

Or you know what I'm saying?

Andrew Calderella:

So this is a different time robot.

Andrew Calderella:

I don't care how strong you are, Mr.

Andrew Calderella:

Gunman, man.

Andrew Calderella:

But when the robots come and there's shooting you and your family, your,

Andrew Calderella:

I don't care how many guns you have.

Andrew Calderella:

You're never going to defeat the robot drone armies.

Andrew Calderella:

So we, as humanity are either going to take a step of evolution as far as our

Andrew Calderella:

goodness goes and our ability to manage our society, or we're going to let

Andrew Calderella:

these few broken, lost bullied people.

Andrew Calderella:

Destroy the world, right?

Andrew Calderella:

Because it doesn't take that many.

Andrew Calderella:

I mean, you look at the way the world is run right now.

Andrew Calderella:

There's probably what, a couple of hundred people that are control of really at the

Andrew Calderella:

buttons of power, a couple of hundred for billions, and we all want the same.

Andrew Calderella:

We all want all of these peaceful, good businesses, good

Andrew Calderella:

government, blah, blah, blah.

Andrew Calderella:

You would go down the line.

Andrew Calderella:

I'll tell you.

Andrew Calderella:

There's not one person doesn't want these things, you know, who wants corruption?

Andrew Calderella:

Nobody, you know what I mean?

Andrew Calderella:

So the problem and how to fix it is why I'm here and why I wrote this book.

Andrew Calderella:

And when I'm trying to get this message out and how we can literally step-by-step

Andrew Calderella:

fix this as individuals making ourselves the best people we can be knowing right

Andrew Calderella:

from wrong and doing what is right.

Andrew Calderella:

And fixing.

Andrew Calderella:

So anyways, it all starts with education, getting the knowledge

Andrew Calderella:

and then joining together.

Andrew Calderella:

So please join with me and let's make all this stuff happen before it's too late.

Joshua Maddux:

Yeah.

Joshua Maddux:

Yeah.

Joshua Maddux:

Well, it's been super awesome.

Joshua Maddux:

There's so much here, both, you know, that we've talked through and I feel like.

Joshua Maddux:

Spend the next week.

Joshua Maddux:

Yeah.

Joshua Maddux:

Yeah.

Joshua Maddux:

We can spend, you know, the next few hours chatting for sure.

Joshua Maddux:

You know, but before we, before we wrap up and, and, and this

Joshua Maddux:

episode, where is the best place for people to connect with you on.

Joshua Maddux:

Sure.

Andrew Calderella:

It's my website.

Andrew Calderella:

It's seven way me.

Andrew Calderella:

That's the number seven, w a Y dot M E.

Andrew Calderella:

It's named seven whamy because the way is the book and it has seven steps,

Andrew Calderella:

the foundation by high and everything it's called the seven foundation.

Andrew Calderella:

So it's seven whamy.

Andrew Calderella:

The number seven, w a Y dot Emmy, just go there.

Andrew Calderella:

You can find all about me doing coaching programs.

Andrew Calderella:

We're doing know I've been a lot of shows.

Andrew Calderella:

We're doing our own show.

Andrew Calderella:

It's called the one show it's launched in Facebook.

Andrew Calderella:

We have Facebook groups.

Andrew Calderella:

We're really trying to just get.

Andrew Calderella:

To the point where we have kind of a core group of people has anything, you know,

Andrew Calderella:

starts, you need some first followers and then we kind of grow and everybody can get

Andrew Calderella:

on board and understand these principles.

Andrew Calderella:

It's really not going to be as hard if we all join together.

Andrew Calderella:

You think about it.

Andrew Calderella:

Like I said, if it's five of us, there's a lot of work.

Andrew Calderella:

If it's 500,000.

Andrew Calderella:

Or 5 billion of us working together.

Andrew Calderella:

It's literally like, so imagine the power of clicking on a petition,

Andrew Calderella:

you know, once a week, that's not that hard giving a dollar a month.

Andrew Calderella:

You know what I mean?

Andrew Calderella:

With this core group of people, then we'd have so many.

Andrew Calderella:

Power to be able to make the changes in the world that we all need.

Andrew Calderella:

So don't, don't just pass by this as something that's like,

Andrew Calderella:

oh, I've heard this before and whatever this isn't I'm seriously.

Andrew Calderella:

I've shown this to so many people.

Andrew Calderella:

Everybody's like, oh my God, this was a game changer.

Andrew Calderella:

This isn't like anything you've ever seen before.

Andrew Calderella:

Publishers said that to me, like we have seen regurgitations of Carnegie

Andrew Calderella:

and Robbins and everybody else.

Andrew Calderella:

That's all.

Andrew Calderella:

Everything is just like, yours is totally.

Andrew Calderella:

This is a totally new thing.

Andrew Calderella:

So please check this out.

Andrew Calderella:

Don't be too jaded, you know what I mean?

Andrew Calderella:

And, and join with me and I appreciate it seven way me and let's make these changes.

Joshua Maddux:

Awesome.

Joshua Maddux:

We'll have that link, some other links and a, your bio and

Joshua Maddux:

everything in the show notes.

Joshua Maddux:

For those who want to connect and find out more information about you, what

Joshua Maddux:

you're doing, what you're up to and also all grab a link to the book as well as we

Joshua Maddux:

can make sure that people can grab that.

Joshua Maddux:

Awesome.

Joshua Maddux:

Appreciate the time today and the

Andrew Calderella:

jacket with you.

Andrew Calderella:

Ah, thank you.

Andrew Calderella:

Joshua.

Andrew Calderella:

Take care, everybody.

Andrew Calderella:

Peace.

Joshua Maddux:

Thanks for listening to this episode of, in the bunker.

Joshua Maddux:

As always we can be found on Instagram, Facebook, and Twitter

Joshua Maddux:

at, in the bunker podcast.

Joshua Maddux:

Be sure to share this episode and what you're going to apply from it.

Joshua Maddux:

And how that can affect your business, make sure to tag us in that post so

Joshua Maddux:

we can highlight your journey as well.

Joshua Maddux:

But before you go.

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About the Podcast

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In The Bunker
Exploring the biggest challenges in starting and running a business.

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About your host

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Joshua Maddux

Joshua Maddux is an entrepreneur who has helped numerous businesses grow and thrive.